Customisable phone and tablet cases can be a useful addition for resellers, promotional product agencies, IT service providers and corporate merchandise suppliers. They combine a practical use with individual design options and can be adapted with logos, colours, artwork or personalisation.
This guide explains how to add phone and tablet cases to your range, offer suitable options to your customers and prepare projects in a structured way.
Who is reselling suitable for?
Reselling may be relevant for businesses that already serve corporate customers and would like to expand their product range with customisable items.
This can include:
– Promotional product distributors – Advertising agencies – IT system houses and managed service providers – Telecommunications providers – Office equipment suppliers – Merchandise providers – Businesses with a private-label range
Phone and tablet cases can be offered for a range of purposes, including:
– Equipping company devices – Onboarding packs – Trade fairs and events – Customer gifts – Internal device identification
Available product options
Different case types may be suitable depending on the smartphone or tablet model and the intended use.
Options can include:
– Slim TPU or silicone cases – Transparent phone cases – Cases with a more protective design – Wallet cases with card storage – Lanyard cases – MagSafe-compatible cases – Tablet cases with stand functions – Cases with hand straps or pen holders – Tablet and laptop sleeves – Accessories such as screen or camera protection
The intended use should guide the product selection. A slim and understated case may be suitable for everyday office use. For frequent transport or use in more demanding work environments, a model with additional protective features may be more appropriate.
Reselling and private label
With traditional reselling, you sell or arrange cases from an existing range for your customers. You select suitable models, coordinate the design with the customer and support the order process.
With a private-label project, your company takes a more visible role as the supplier. Depending on the project, the design can be adapted to your own brand, your product range or your customer’s brand. Clear product descriptions, agreed design guidelines and structured communication are particularly important.
Both approaches can be combined. You may offer a selected standard range while reviewing individual designs or further branding options for larger projects.
Adding phone and tablet cases to your range
Start by defining your target group and the intended use. Corporate customers with company devices may have different requirements from event organisers, agencies or businesses planning customer gifts.
During customer consultations, it is useful to clarify:
– Which devices require cases? – How and where will the devices be used? – What quantity is required? – Should the design be subtle or highly visible? – Are names or department labels needed? – Is there a fixed delivery date for an event or onboarding project?
Selecting the right model
The exact model name of the smartphone or tablet is essential. Camera cut-outs, buttons, ports and dimensions differ between devices. It is therefore helpful to collect all required device models and quantities at an early stage.
If a customer uses several device models, prepare a clear overview showing:
– Device model – Required quantity – Corresponding design – Personalisation requirements, where applicable
Coordinating design options
Depending on the case model and project, possible design options may include:
– One-colour or multi-colour logos – Large-format artwork – Photo printing – A defined Pantone colour – Names or department names – QR codes and other labels
Agree with the customer what the case should communicate. A small logo may be suitable for a consistent company device setup. Large-format artwork can be more suitable for campaigns, events or merchandising.
Preparing print artwork
Suitable artwork files support a smooth project process. Vector files such as PDF, AI or EPS are particularly useful for logos. Image files should be sufficiently large and sharp.
When preparing artwork, consider the following:
– Keep text easy to read. – Avoid very small text, fine lines and low-contrast colours. – Place important content with enough distance from camera cut-outs, edges and curved areas. – Provide the relevant Pantone reference if a brand colour is important. – Make sure that the required usage rights are in place for logos, images, illustrations, fonts and other content.
Reviewing and approving the artwork
Before production begins, the following details should be reviewed:
– Case model – Device model – Design and artwork – Colours and positioning – Quantities – Personalisation details – Delivery date
Written approval from the customer provides a clear basis for the next stage of the project.
For orders involving several device models, different departments or personalised cases, maintain a clear overview showing each model, quantity, artwork and personalisation text.
Information needed for an enquiry
A complete enquiry makes it easier to assess and prepare a project.
Useful information includes:
– Desired case model – Exact smartphone or tablet models – Quantity for each model – Logo or existing artwork – Preferred design option – Colour or Pantone information – Personalisation details – Desired delivery date – Functional or use-related requirements
Calculating prices and offers
When reselling custom phone and tablet cases, the purchase price is only one part of the calculation. The final price may also depend on:
– Product model – Quantity – Number of device models – Scope of the design – Personalisation requirements – Artwork review and coordination – Packaging and shipping – Delivery date
Rather than relying on general margin promises, it is more useful to calculate each project based on its actual requirements. This helps you create an offer that matches the product, design and order scope.
Creating a clear offer
A clear offer helps customers make an informed decision.
It should identify:
– The exact product – Compatible device model – Quantity – Agreed design – Personalisation details – Price and any additional costs – Expected delivery date – Required steps for artwork approval
For projects involving several models, departments or designs, a simple table in the offer can help prevent misunderstandings and make repeat orders easier.
Handling brands and customer data carefully
Resellers often work with logos, name lists and other customer information. Check that all content has been approved and that the information is correct before production begins.
For personalised cases:
– Use name lists only for the intended purpose. – Check names and details carefully before approval. – Ensure the required rights are in place for logos, images and other brand elements.
Phone and tablet cases can be a flexible addition to a B2B product range. With suitable product selection, clear design requirements and a structured approval process, resellers can offer customers different options for company devices, events and brand communication.
For a practical starting point, it can be useful to begin with a focused selection of cases for commonly requested device models. Your range, consultation materials and design options can then be expanded step by step.
