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Strengthen employee loyalty with branded phone cases

First, let’s get it out of the way: We are of course aware that none of your employees will feel an immediate increase in loyalty to the company through the use of our cell phone cases, or will even make their job retention dependent on it. Nevertheless, the use of everyday items such as phone cases, decorated with your company logo or even with a representation of the company’s values, is an inexpensive and at the same time worthwhile investment when looking for ways to increase employee loyalty.  

This is how important successful employee retention is

Increasing employee retention in a company is a valuable goal. High employee retention can help ensure that employees are more motivated and engaged, and thus perform better. High employee retention can also help employees stay with the company longer, which in turn reduces the effort and cost of onboarding new employees. In contrast, high employee turnover can have a negative impact on the company culture and working atmosphere. In addition, high employee retention can also help the company become more attractive from the outside, making it easier to attract new employees. In today’s economy, it is important for companies to have a positive work culture and atmosphere in order to attract and retain the best talent. One tool in this context is internal branding.  

Internal Branding

Internal branding refers to the way a company communicates and lives its brand values, identity and culture within the company. It aims to inspire the company’s employees with enthusiasm for the brand and turn them into committed ambassadors of the brand. Internal branding comprises various measures and activities aimed at raising employees’ awareness of the brand and enabling them to identify with it. These include, for example, employee events, internal communication activities, employee training and development, employee events and rewards. Internal branding is important because it can help increase employee retention and motivation, thus improving employee performance and engagement. It can also help ensure that employees have a positive attitude toward the brand and promote it to the outside world, which in turn can strengthen the company’s image. Some useful measures for internal branding are:
  1. Employee Events
  2. Employee training and development
  3. Employee rewards
  4. Employee feedback
  5. Employee communication
But items with the company’s own logo can also help with internal branding by helping to strengthen employees’ identification with the brand and the company. By wearing company clothing or using items with the company logo, such as pens or mugs, employees can feel more connected to the brand and the company, thus increasing their loyalty to the company. There are numerous studies that address the issue of employee loyalty and the use of items with the company logo. For example, a 2016 study by the University of Copenhagen found that wearing company apparel can help increase employee identification with the company and employee retention. The study found that employees who wore company clothing showed higher job satisfaction and retention. Another 2018 study from the University of Bern examined how gifting items with the company logo affects employee retention. The study found that gifting items with the company logo can help increase employee satisfaction and loyalty. These studies show that company logo items can be a valuable internal branding measure and can help increase employee retention and motivation. However, it is important to note that the use of company logo items is only one part of a comprehensive internal branding strategy.  

The phone case as an internal branding tool

Phone cases are perfect as a gift in the context of internal branding, as they are useful and at the same time inexpensive, but – at least as far as products are concerned – still high quality. Cell phones are one of the most used devices nowadays and are indispensable for your employees. They are constantly in their hands, in their field of vision, or at least accessible while in their pockets. A phone case protects the phone from damage that can be caused by drops, scratches, or dirt, and thus extends the life of the phone – good for the company as a whole, and the employee individually. Our phone cases come in a variety of designs and materials, so you can choose cases that perfectly match your company’s style and work environment. Branded with your company logo or your company values they become the perfect medium for your internal marketing. With regard to the many design possibilities, feel free to get inspired by our customers’ orders or simply take a look at our corporate phone cases online store.
Date: 20 December 2022
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